ACE Hardware entered the Egyptian market less than two years ago and the situation was:
We researched their products, collected product description, size, weight, and image from various online sources including manufacturers’ websites and Ace US store. Then, we uploaded the content to the e-commerce store.
We created and verified ACE’s Google my business account and information so that their store can appear on Google Map.
We created a general Google Search campaign for ACE’s main categories, for branding and awareness purpose, so customers can know what the retail store offer. Then, we created a dynamic search campaign based on every product on the website so whenever a customer is searching for a specific item they would find Ace’s online store as one of the easiest options on Google’s search results and they can go directly to the product’s page and purchase the item.
We created more than 20 Google Display campaigns targeting different market segments
and different interests. First, we started with general designs for each category so that every targeted segment would see an Ad with the products of the category based on their interest. The main objective for first campaign was awareness and branding and to create interest in visiting both the online and offline stores.
Then, we created different designs focusing on special offers and specific products to create interest in the product that will lead to interest in the whole store or a visit to the store which increased Ace’s overall online and foot traffic to every store.
Finally, we reached our targeted segment of 35+ Million Impressions using top placements according to the audience’s interests.
While the new ACE Shorouk Store was opening we launched a location based SMS campaign targeting all potential customers entering Sky Mall Al Shorouk where Ace’s new store was located. The campaign covered a 500 meters radius around the mall and main land marks in the city.
The campaign increased the store’s foot traffic dramatically focusing on customers nearby the new store. We have been creating various SMS campaigns for various occasions, like promotions, new arrivals or even feasts, along the year.
|Facebook & Instagram Campaigns||23,652,860||773,632||4.29%|